Your privacy is critically important to us. Taproot SEO, we have a few fundamental principles:
- We are thoughtful about the personal information we ask you to provide and the personal information that we collect about you through the operation of our services.
- We store personal information for only as long as we have a reason to keep it.
- We aim to make it as simple as possible for you to control what information on your website is shared publicly (or kept private), indexed by search engines, and permanently deleted.
- We aim for full transparency on how we gather, use, and share your personal information.
Who We Are and What This Policy Covers
Information We Collect
We only collect information about you if we have a reason to do so–for example, to provide our Services, to communicate with you, or to make our Services better. We collect information in three ways: if and when you provide information to us, automatically through operating our services, and from outside sources. Let’s go over the information that we collect.
Information You Provide to Us
It’s probably no surprise that we collect information that you provide to us. The amount and type of information depends on the context and how we use the information. Here are some examples:
- Basic Account Information: We ask for basic information from you in order to access certain files or resources. For example, we require individuals who sign up for our newsletter to provide their name and email address. You may provide us with more information–but we don’t require that information to create your account.
- Public Profile Information: If you have an email with us, we collect the information that you provide for your public profile. For example, if you have a WordPress.com account, your username is part of that public profile, along with any other information you put into your public profile. Your public profile is just that–public–so please keep that in mind when deciding what information you would like to include.
- Transaction and Billing Information: If you buy something from us–a resource or ebook, for example–you will provide additional personal and payment information that is required to process the transaction and your payment, such as your name, credit card information, and contact information. We will also keep track of the date you purchased.
- Content Information: Depending on the Services you use, you may also provide us with information about you in comments or in response to an email. For example, if you write a comment that includes biographic information about you, we will have that information, and so will anyone with access to the Internet, if you choose to publish the comment publicly. This might be obvious to you…but it’s not to everyone!
- Communications with Us (Hi There!): You may also provide us information when you respond to forms, surveys, emails, communicate with our team about our content or post a question about your business in comments.
Information We Collect Automatically
We also collect some information automatically:
- Usage Information: We collect information about your usage of our Services. For example, we collect information about the actions that are taken on our site and cross-reference with other data–in other words, who downloaded a resource, did what, when and to what thing on a site. We also collect information about what happens when you use our site (e.g., page views, resource downloads, button clicks) along with information about your device (e.g., mobile screen size, name of cellular network, and mobile device manufacturer). We use this information to, for example, provide our Services to you, as well as get insights on how people use our Services, so we can make our Services better.
- Location Information: We may determine the approximate location of your device from your IP address. We collect and use this information to, for example, calculate how many people visit our Services from certain geographic regions.
How We Use Information
We use information about you as mentioned above and as follows:
- To provide our Services–for example, to access content, receive regular emails or charge you for any of our paid Services;
- To further develop our Services–for example by adding new features that we think our users will enjoy or will help them to achieve their goals in business;
- To monitor and analyze trends and better understand how users interact with our Services, which helps us improve our Services and make them easier to use and better for you;
- To monitor and protect the security of our Services, detect and prevent fraudulent transactions and other illegal activities, fight spam, and protect the rights and property of Taproot SEO;
- To communicate with you about offers and promotions offered by our web properties and others we think will be of interest to you, solicit your feedback, or keep you up to date on our services and our products; and
- To personalize your experience using our Services, provide quality content and serve relevant advertisements.
How We Share Information
We do not sell our users’ private personal information. We share information about you in the limited circumstances spelled out below and with appropriate safeguards on your privacy:
- Third-Party Vendors: We may share information about you with third-party vendors who need to know information about you in order to provide their services to us. This group includes vendors that help us provide our Services to you (like payment providers that process your credit and debit card information) and those that help us understand and enhance our Services (like analytics providers). We require vendors to agree to privacy commitments in order to share information with them.
- As Required by Law: We may disclose information about you in response to a subpoena, court order, or other governmental requests.
- To Protect Rights and Property: We may disclose information about you when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of Foundation Marketing Services Inc, third parties, or the public at large. For example, if we have a good faith belief that there is an imminent danger of death or serious physical injury, we may disclose information related to the emergency without delay.
- With Your Consent: We may share and disclose information with your consent or at your direction. For example, we may share your information with third parties with which you authorize us to do so, such as the social media services that you connect to your site to comment on our blog feature.
- Aggregated and De-Identified Information: We may share information that has been aggregated or reasonably de-identified so that the information could not reasonably be used to identify you. For instance, we may publish aggregate statistics about the use of our Services.
Information Shared Publicly
Information that you choose to make public is–you guessed it–disclosed publicly. That means, of course, that information like your comments that you make public on our websites are all available to others.
While no online service is 100% secure, we work very hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so.